Baroda is also named Vadodara. It is one of the four cities of Gujarat with a population of over 1 million. Baroda city is the administrative head quarters of Vadodara district. It is the third largest city of Gujarat state, spread approximately across 150 sq. km and a population close to 1.6 million there are more than 300 large scale public sector industries such as Gujarat State Fertilizer Corporation (GSFC), Indian Petrochemical Limited (IPCL), Gujarat Alkali & Chemical Ltd. other large-scale public sector units are Heavy Water Projects, Gujarat Industries Power Company Ltd., ONGC and GAIL. In addition to these public sector enterprises, a number of large-scale industries have come up in private sectors. The establishment of large-scale industrial units in this region automatically brings into existence a number of smaller enterprises.

Vadodara is linked with Ahemdabad which has an international airport through Indian National Express way no 1. English, Gujarati, Hindi and Marathi are the prominent spoken languages of Vadodara. Vadodara is also called "Sanskari Nagari" which means "City of Culture". It is also one of India's cosmopolitan cities. Vadodara has undergone a major transformation in the last decade, what with the entry of global brands in the country. It has grown at an unimaginable speed, especially after the dawn of the new millennium.

The city has become a hub for all the existing Indian and global brands. A Shoppers paradise would be justified. Existence of global brands like Nike, Adidas, Pepe, Christian Dior, Channel, Gucci, Armani in addition to the Indian private sector places like Westside - TATA group venture, Pantaloons- Future group venture, More - Aditya Birla group venture, Reliance - Reliance industries venture are standards enough to show the existing customers demand and taste.

Even private sector businesses like ours have undergone a major makeover in reference to the quality and variety of the product, and ambience of the showrooms to give a tough competition to these national level brands that exist in the city.